1/31/09

HORSES



One of my most sincere (and secretive) passions is advertising. A well designed, witty, honest, raw, shocking, or just plain simple ad will always capture my appreciation. Especially considering how pathetic America's advertising is, versus the rest of the planet's.

The first and last time I viewed this advertisement was in a private theater in downtown London, at the age of 10. The theater was housed in a prominent digital design firm's building, where me Mum's two god-brothers had just finished directing the CGI in the above clip. it was something else to watch that spot on a 40ft screen. And so, yesterday I was beyond elated when i was reunited with the commercial.
I love the rough, wild attitude it carries, with such profound imagery.

To me, it is not even an ad, but art.

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